2016年6月8日星期三

【暢銷書】Essentials of Management Information Systems (GE) 12/e[Essentials Of Management Information Systems (Ge) 12/E]＊專業/教科書/政府出版品類＊

Essentials of Management Information Systems (GE) 12/e[Essentials Of Management Information Systems (Ge) 12/E]～推薦！

作者：Jane Laudon,Laud Kenneth C.
出版社：華泰文化
出版日期：2016/06/08
語言：英文

ISBN：9781292153773
叢書系列：管理資訊系統
規格：平裝/528頁/普通級/單色印刷/12版
出版地：台灣
本書分類：商業理財>專業管理實務>資訊管理
本書分類：專業/教科書/政府出版品>管理類>企業管理>作業管理

【Author】作者/繪者/著者/譯者

作者簡介

Kenneth C. Laudon

　　現職：New York University

Jane P. Laudon

　　現職：Azimuth Information Systems

【Introduction】簡介/書評/特色/摘要

　　Essentials of MIS takes an in-depth look at how today's businesses use information technologies and systems to achieve corporate objectives. Current real-world business cases illustrate how companies have identified and ultimately solved key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm.

　　Part of a complete learning package that includes the core text and extensive supplemental online materials, the core book consists of twelve chapters with hands-on projects (including video case studies and instructional video packages) covering the most essential topics in MIS. The Twelfth Edition continues to be authoritative, but is now more customizable, flexible, and geared to meeting the needs of different instructors, with many of its learning tools now available in digital form.

【Table of Contents】目錄/大綱/內容概要

PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-Business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
Ch 4 Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 5 IT Infrastructure: Hardware and Software
Ch 6 Foundations of Business Intelligence: Databases and Information Management
Ch 7 Telecommunications, the Internet, and Wireless Technology
Ch 8 Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch10 E-Commerce: Digital Markets, Digital Goods
Ch11 Improving Decision Making and Managing Knowledge

PART IV: BUILDING AND MANAGING SYSTEMS
Ch12 Building Information Systems and Managing Projects