2015年1月13日星期二

【暢銷書】Essentials of Economics(9版)[Essentials Of Economics(9 Ban )]＊專業/教科書/政府出版品類＊

Essentials of Economics(9版)[Essentials Of Economics(9 Ban )]～推薦！

作者：Bradley R. Schiller,Cynthia Hill
出版社：華泰文化
出版日期：2015/01/13
語言：英文

ISBN：9780071314763
叢書系列：經濟學原理
規格：平裝/378頁/普通級/單色印刷/9版
出版地：台灣
本書分類：商業理財>經濟／趨勢>經濟學
本書分類：專業/教科書/政府出版品>財經類>經濟>經濟學原理

【Author】作者/繪者/著者/譯者

作者簡介

Bradley R. Schiller

　　現職：American University

【Introduction】簡介/書評/特色/摘要

　　Schiller’s Essentials of Economics is the market leader for the one-semester survey course, praised for its strong policy focus and core theme of seeking the best possible answers to the basic questions of WHAT, HOW, and FOR WHOM to produce. The 9th edition is benefitted by SmartBook, the first adaptive reading experience designed to engage students with the content in an active and dynamic way, as opposed to the passive and linear reading experience they are used to. As a result, students are more likely to master and retain important concepts in the survey course.

　　As in previous editions, students are confronted early on with the reality that the economy doesn’t always operate optimally, either at the macro or micro level, and are encouraged to examine the policy challenge of finding the appropriate mix of market reliance and government regulation that generates the best possible outcomes. In addition to the suite of resources available within Connect Economics, over 100 key topics are reinforced with interesting and innovative videos on YouTube, provided to help non-majors see the relevance of economics.

【Table of Contents】目錄/大綱/內容概要

PART I: BASICS
Ch 1 The Challenge of Economics
Ch 2 The U.S. Economy
Ch 3 Supply and Demand

PART II: MICROECONOMICS
Ch 4 Consumer Demand
Ch 5 Supply Decisions
Ch 6 Competition
Ch 7 Monopoly
Ch 8 The Labor Market
Ch 9 Government Intervention

PART III: MACROECONOMICS
Ch 10 The Business Cycle
Ch 11 Aggregate Supply and Demand
Ch 12 Fiscal Policy
Ch 13 Money and Banks
Ch 14 Monetary Policy
Ch 15 Economic Growth
Ch 16 Theory and Reality

PART IV: INTERNATIONAL
Ch 17 International Trade